Google AdWords

The fastest way to get your product or service to market, but costly if not implemented correctly.

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AdWords isn’t just about trying to compete with the big boys for highest ad placement in Google Search. It’s about return on investment and ensuring that your campaigns are profitable. It’s about having excellent landing pages and convincing product or service offers that convert users.

 

We set up and manage Google AdWords campaigns for ecommerce and non-ecommerce businesses. Our primary goal is to work with you to drive highly targeted website traffic and maximise returns from your Google AdWords investment.

 

As a Google Partner, we pride ourselves on quality campaign management and our advanced AdWords knowledge.

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Keyword Research

Audience research

Identify search terms based on intent & interests

Find keyword suggestions from Google Keyword Planner & keywordtool.io

Check out the competition

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Search Advertising

Keyword, audience & competitor research

Creation of ad copy, keywords (positive and negative) & ad extensions

Identify right targeting options across demographics, interests, remarketing & customer list

Bid & budget management

Conversion tracking & reporting set up

Google Analytics integration

Site/ landing page & mobile friendly assessment

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Google Shopping

Google Merchant Center & product feed integration

Bid & budget management

Product group optimisation

Identify right targeting option across demographics & remarketing

Search term & negative keywords management

Conversion tracking & reporting set up

Google Analytics integration

Site/ landing page & mobile friendly assessment

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Remarketing

Remarketing tag set up

Build of audience lists

Ad creative creation

Bid & budget management

Conversion tracking & reporting set up

Google Analytics integration

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Google Display Network

Audience, placement & competitor research

Identify the right targeting option across keywords, placements, topics, interests & demographics

Bid & budget management

Conversion tracking & reporting set up

Site/ landing page & mobile friendly assessment

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Health Checks

Ensure conversion tracking is correctly

Check over Settings, Keywords, Ads & Audience

CTR, Cost Per Conversion & Conversion Rate assessment

Look at Quality Score improvements

Landing page & mobile assessment

Provide insights & strategy

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Monthly Management

Measure, learn & test

Testing of keywords, ad copy, audience, bids & settings

Conversion tracking check

Optimise ad copy to improve CTR

Bid & keyword modifications to increase Cost Per Conversion

Performance comparison to previous months

Insights & monthly reporting

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Reporting and Analysis

Google Analytics integration

Customised & useful reporting based on importance

Let’s do some real AdWords on your website!

Shoot us your email address and we’ll get back to you within 24 hours.

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